Bamix x Foodbytwins Breakfast

This post is an informative journalistic coverage of a PR event with editorial & reportage elements that do not aim to promote any business, organisation, product or service.

Today - on the day of publication- I am a member of Ruokatoimittajat ry (Finnish Food Writers' Association), and attended this PR event as a food writer (not as an influencer).

8 october 2024 - helsinki

Today I woke up early and skipped my morning swim to arrive in time to Suomen Sähkötuonti's Helsinki-based showroom for a delicious breakfast prepared by Foodbytwins & Bamix.

Bamix brought an inventional solution to the housewives of the '50s with the push of a button. It is one of the few kitchen devices that is still manufactured by hand in Switzerland, while staying true to its original design during the past decades. Nothing proves the brand's confidence in the durability of their high-quality appliances better, than each blender's engine is covered with lifetime guarantee for home use.

Petra Väänänen won the Finnish Masterchef title in 2022, graduated as a chef and founded a company called Foodbytwins with her twin sister, Noora, who is a passionate home cook & visual artist. Petra loves Bamix for its versatility in chopping, pureeing, emulsifying, mixing, frothing, grinding, grating and whipping, so this classic kitchen device became her trusted tool everywhere she cooks.

In honour of the 70th anniversary of the iconic Swiss stick blender, the Foodbytwins' own Bamix-model was released to the market on 1 October 2024.

Swissline-model (200w) in natural white
Two speeds
Cordless operation for up to 20 minutes
Replaceable battery
Suitable for both professionals and cooking enthusiasts
In addition to the blender, the following accessories are also in the box:
universal blade
frothing plate
puree plate
power blade
processor
0.9 litre mixing bowl with lid
table stand.

I personally think that it is a commendable achievement that Finland's own talents were invited to represent such an iconic product - this is a great win for the brand, Noora & Petra, the importer - and Finland really!

Photo by © Reka Csulak - Three Pod Studio

After learning more about the Bamix x Foodbytwins collaboration, I had the chance to try various breakfast delights that Petra & Noora prepared for the event with the help of Bamix.

Bamix x Foodbytwins Breakfast Menu:

Mango-sea buckthorn shot
Blueberry smoothie
Smoothie bar: banana, blueberry, lingonberry, pear, pineapple, apple, avocado, kale, lemon, mango
Fluffy pancake bar: chocolate hazelnut spread
Sourdough bread
Croissants
Pistachio hummus
Whipped browned butter

I had to test the Foodbytwins' practical, cordless Bamix model, so I headed to the the Smoothie Bar, and improvised a quick recipe with pineapple, pear, avocado, mango, coconut milk topped with fresh lingonberries and honey.

I had the pleasure to attend this PR event and test Foodbytwins' own Bamix-model along with tasting all the deliciousness it can help you create. You can check out the Bamix product portfolio here + see more insights on my Instagram.

Thank you so much to Saara Salminen and Suomen Sähkötuonti Oy for inviting me to this event. I also appreciate the opportunity to meet and learn about the product directly from Petra & Noora Väänänen in addition to the delicious tasting bites they created for today's event.

DISCLOSURE

The organiser has not set any special criteria and has not initiated any financial/alternative compensation that would require the creation of any written or visual content related to this PR event nor the promotion of any products/services in exchange for attendance - but I decided to share my experience anyway as I think you'd enjoy exclusive insights from my recent gastro adventure. Any PR products/services/raffle prizes handed out by the organisers, other participants or exhibitors (if applicable) were not a form of compensation, nor part of an exchange agreement.